Storytelling: From Hollywood to the Boardroom.

WORKSHOPS - AWAY DAYS - TRAINING

Eight Billion views

The X Factor, Big Brother, Q&A, The Celebrity Apprentice

"Speaking Royalty"

Eight Billion views ✦ The X Factor, Big Brother, Q&A, The Celebrity Apprentice ✦ "Speaking Royalty" ✦


STORYTELLING

Video Block
Double-click here to add a video by URL or embed code. Learn more

Information doesn’t sell—stories do. 

Quick question - you’re down the pub, it’s trivia night, and this question comes up - who is the creator of some of the most used tech we use today - Steve Jobs or  Edward Arthur Johnson? 

I reckon you’re throwing a few bucks on Jobs, right?  Wrong - Jobs never actually got on the tools, but Eddie did - he created the first touchscreen way back in the 1960s, but who knew?  The charismatic Jobs, yowzer, did he tell a killer story or what? It’s the reason movies are made about him and poor Eddie doesn’t warrant a mention on trivia night.

Bad storytelling could be costing your business more than you think. Dull costs clients, and cash, but great stories, they make you the Steve Jobs in your industry.

I’ve spent decades telling killer stories on some of the most watched and influential TV shows on the planet—Big Brother, The Celebrity Apprentice, The X Factor, Dancing with the Stars, and Q&A. My content has been viewed over 8 billion times, and I once broke X (formerly Twitter) deliberately with one story. We didn’t pull in those 8 billion views with dry facts. We did it by telling incredible stories that stick.

And now, I’m here to do the same for your business—to make your brand un-skippable.

Why Storytelling Matters for Business

The most successful businesses aren’t the ones with the most facts—they’re the ones that tell the best stories - ever seen someone win an Oscar for a great spreadsheet?

Storytelling connects emotionally, cuts through the noise, and inspires action. If your business isn’t investing in storytelling, you’re leaving money on the table, and who wants that? 

In a world saturated with information, great stories are what people remember. Whether you’re in finance, healthcare, pharma, recruitment, legal, tech, or retail, stories humanise you. They make complex ideas simple, dry data engaging, and ordinary products feel extraordinary. 

Curious? Let’s talk about you - let’s zoom.

Takeouts:

  • The Art of Simplicity: Simplifying complex information into a story your audience can relate to.

  • Building Emotional Connection: Stories inspire action and build loyalty—learn how to make your audience care.

  • Cut Through the Noise: Craft memorable stories that make your brand stand out, not just be louder.

  • Know Your Audience: Hit the mark with stories that resonate with your specific audience, from clients to employees.

  • Drive Business Results: Stories are a tool for sales, marketing, and leadership—great stories grow sales and loyalty.

  • Storytelling for Every Industry: No matter your sector, I’ll show you how to customise storytelling strategies for your business.

  • Real-World Examples: From Hollywood to the boardroom, from my crews to your teams, I’ll show you what works and what doesn’t in the world of high-stakes storytelling.

  • Fun, Unforgettable Learning: We’ll keep it engaging because when you’re laughing, you’re learning.

Storytelling Transforms Industries

  • Finance: Numbers don’t inspire—stories of financial freedom do.

  • Healthcare: It’s about compassion, not just treatment.

  • Tech: Turn complex tech into exciting narratives—show people they’re part of the future.

  • Retail: People buy a lifestyle, not a product.

  • Real Estate: It’s about selling the dream, not just the house.

  • Pharmaceuticals: Turn science into stories of hope and trust.

  • Marketing: Create powerful narratives, not just ads.

  • Leadership: Stories shape vision and inspire action.

I’m an unusual cat.  I’ve spent decades delivering stories that hold a mirror up to society, that change government policy and start national conversations. I’ve perfected the strategy behind great storytelling, whatever your business or industry. From creating blockbuster TV shows, to breaking social media with a single story, my sessions are interactive, fun, and tailored specifically to your business.

Your team will leave energised, enthused, and armed with strategies they can use right now to boost sales, enhance customer loyalty, and elevate your brand.

"I wish that was less interesting," said no one ever.

So, do you want to boost sales with more interesting storytelling and make you and your brand unforgettable? It’s crazy not to, isn’t it.

If this sounds like something that could boost your bottom line, let’s zoom.

Biz Dev

Biz Dev ✦

When you’ve made the biggest shows on earth with the biggest stars, teams, budgets and delivered more than 8 billion views, you get how to entertain and engage audiences.  Well, you’d hope, as my training is created specifically for you, to make people sit up, take notice, and act. 

Even though I say so myself, I deliver killer training, but I guess I would say that, wouldn’t I? But here’s the thing, I don’t just talk about growth—I show you how to make it happen, in a way that sticks, because Show Business is not Show, Show - it’s big business, and it’s cut throat, crazy and hard core.

I’ve worked with everyone from Donald Trump to King Charles, Beyoncé to Buzz Aldrin, Simon Cowell to Richard Branson, leading and creating shows like Big Brother, The X Factor, The Celebrity Apprentice, Dancing With The Stars, and many more, and I’ve shamelessly stolen the smarts from those shows and the strategies from those superstars, to share with you.

That same expertise now fuels the business development programs I create for you. My media and entertainment background is unique—I know how to keep audiences hooked and how to shape brands into global powerhouses - eight billion engagements can’t be wrong. 

When you want your teams to love their business development sessions, to feel it’s time very well spent, is entertaining and makes them the rock stars in your industry.

OK, enough about me - let’s talk about you - let’s zoom.

Let’s Zoom.

Maz’s has other biz dev topics.

Famous Folk

Marketing & Creative

Retail

Banking & Finance

Sales & Real Estate

Health Care & Pharmaceuticals

Tech

Education & Training

Recruitment